McCartney launched her first collection in 1997. Her style of combining sharp tailoring with humor and sexy femininity was immediately apparent in her first collection. In her spring 1998 collection, Stella featured garments that indicated sensuality. Wide-leg pantsuits, delicately patterned knee-length day dresses, lace-trimmed slip dresses, spaghetti-strap tops, and translucent minis are at the heart of what the designer loves most- femininity.
Stella’s designs became as popular among 20-somethings as they were to women in their 40’s and 50’s. Her clothing portrays more than a fashion statement; her fashions often characterize a woman’s personality, intellect, and sexuality.
Stella’s signature style is a style with clean lines combined with delicate and sexy pieces. In her clothing, she uses cotton, silks, and loves using antique fabrics and lace for their soft texture. Her specialties are slip dresses and luxurious swishy silk skirts. After only two collections, McCartney was hired as creative fashion director for Chloe. McCartney’s flirtatious style was a perfect fit with Chloé. In 1999 Chloé pulled in an amazing $421.4 million. Stella McCartney was awarded the Vogue Fashion Designer of the Year award, in the year 2000.
In April of 2001 Stella McCartney resigned from Chloe and launched her own fashion house under her name in partnership with Gucci Group.
In 2002, McCartney’s first solo show was in Paris which was met with mixed reviews, but she bounced back later that year. In the fall of 2002, Stella opened her first store in New York City. Stella opened a second store the following spring in London, and a third store opened in Los Angeles in the fall of 2003. All of her products reflect McCartney’s dedication to animal rights and other causes. Not one of her products, including her designer shoes and bags are made out of leather or fur.
The company manufacturing her fragrance is prohibited from using genetically modified materials or plants, and will not accept plants that have been harvested by children.
On the professional front, McCartney has achieved increasing success with each new collection. Tom Ford, the former creative director of Gucci, said he has so much confidence in Stella: “She has everything it takes to be successful, the drive, the will, the intelligence, great style, and great taste.”