London Fashion Week A/W 2011

INTRODUCING FASHION BY: TWEEN

Designer name: Gunes Guner Işık

Origin: Istanbul

Design background: Gunes studied Fashion and Design at the Instituto Marangoni and Fashion Marketing at the Instituto Europeo Di Design. She first designed for Trussardi in Milan and later moved to Damat in Istanbul. She has been working with Tween for over 10 years.

Career highlight: “Being invited to lecture on Creative Marketing.”

Design signatures: “Finding harmony in contrasts. I believe it’s all about attitude mixed with functionality.”

How would you describe the Tween man? “Individually styled and metropolitan. He isn’t afraid to challenge the stereotypes of masculinity.”
 
What is your trademark piece?
“The back-pack trench!”

Name three things that are inspiring you for autumn/winter 2011: “Minimise, organise and categorise.”
 
What’s next for your brand? “Collaborating with contemporary artists and working with video artists.”
 
What music is playing in your studio this season? “Snow Patrol – we had a lot of fun with them when they came to Istanbul!”

HIGHLIGHTS ON MENS WEAR IN THE U.K.

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